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Twitter and Facebook Going Head-to-Head Over Superbowl "Second Screen"

 6:58 pm on Feb 1, 2014 (gmt 0)

An interesting 'battle' if it can be seen that way.

For a marketer, this could be a useful test.

I still have twitter out in front on this "second screen"

For years, the "second-screen" leader has been Twitter, which positioned its chatty, 140-character message platform as the go-to place for viewers to discuss events as they happen, from presidential debates to the Academy Awards. But Facebook, the world's largest social network with 1.2 billion users - roughly five times the size of Twitter - is now making aggressive moves to get into the real-time conversation itself.

"Twitter is better at engaging in the real-time conversation," said Quinn Kilbury, the brand director for Newcastle Brown Ale. "But Facebook is catching up quickly - and you can't match their scale."Twitter and Facebook Going Head-to-Head Over Superbowl "Second Screen" [reuters.com]



 5:32 pm on Feb 2, 2014 (gmt 0)

Ah yes, the annual battle for eyeballs on footbore's seasonal finale with SuperBore Sunday.

Facebooks interface is too cumbersome to be a serious contender for real-time discussions. Often it encumbers me out of any discussion, slightly less annoying than MySpace.

When I first signed up for Facebook I found it easier to use and more engaging and they've made some changes over the last couple of years that have reversed that for me personally and I use it less and less.

While G+ isn't listed, I'm sure they'd like to be a contender for this space, but their UI didn't even appeal to me at all and I find it kind of obtuse and I prefer simplicity as communications shouldn't be complicated. Trying to find some things in G+ and even Facebook feels more like playing "Where's Waldo" than participating in a community forum.

Go Twitter!

brotherhood of LAN

 9:52 pm on Feb 2, 2014 (gmt 0)

I use Twitter sparingly but for me, it seems better positioned. That's where I go if I'm looking for info on the here and now. I'd prefer them to grab this 'space' to be honest, FB is good for your own social circle, Twitter better for the wider world.

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