Very new to SEM and have a question that I'd like to run past you.....
We are running a campaign where our click through rate seems low in comparison to our impressions.
Clicks 204 Impressions 18,355 CTR 1.11%
Any advice on improving the CTR... our ads appear to be well written, make sense and our ads, adwords and search terms link well. Maybe we need to bid higher on the keywords which are performing well, and pause the keywords that aren't performing? We have also separated our ads in to adgroups to target our prospects better, and it's been running for 2 weeks, with no other active promotion.
Hope this all makes sense.
Feedback on how to address this issue would be appreciated
It could be any of the 2 reasons. Your ads are not targeted and you could remedy it using Google's section targeting. Or your niche market is just too diverse and you are not getting real targeted traffic to do well enough for adsense. The possible solution - micro niche adsense sites.