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Using 301 Redirect for BackLink Juice in Offsite SEO Strategy
301 redirect, link juice

5+ Year Member

Msg#: 4113474 posted 8:00 am on Apr 10, 2010 (gmt 0)

I am planning to offer SEO consulting to small businesses and I am trying to clarify few things regarding 301 Redirect & Offsite SEO.

I will be using an aged domain of mine and create a directory for each client


Then 301 Redirect it to the client's domain : client.com

1. Can I create a multiple pages Silo inside www.Olddomain.com/client1-Keyword/

then Redirect www.Olddomain.com/client1-Keyword/ -> client.com root ?

Will most of the link juice pass through even though it's from a folder to a root domain (where I will not be able to recreate the same silo structure and pages).

2. I've heard that 301 redirects do not pass anchor text if old page is too different from new page.

I was thinking of making copy of the client index page (with hi/her permission of course) on www.Olddomain.com/client1-Keyword/ and build my silo from there. So when it 301 redirects, content will be quite similar and anchor text can pass through.

3. I will build all my links to www.Olddomain.com/client1-Keyword/

If I do a backlinkwatch or yahoo site explorer on the client.com domain, will all the links i've done show up there ?
if they don't show up, would the link juice still pass to the client.

I am aware from Matt Cutts response that some link juice may be lost in a 301 redirect but it's a small price to pay to be able to control your Offsite SEO strategy

Thank you for your help & insights




WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4113474 posted 8:12 am on Apr 10, 2010 (gmt 0)

I will build all my links to www.Olddomain.com/client1-Keyword/

I would consider it more ethical to build links directly to the client's site.

Skip the games with redirects and work at developing direct, relevant, quality links that will provide long-lasting benefit to the client.


5+ Year Member

Msg#: 4113474 posted 9:39 am on Apr 10, 2010 (gmt 0)

my business model is a bit different. I am going after local businesses and offering a pay per result SEO. So this solution is best for me. Any insights on the actual process would be helpful

thank you

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