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1 domain to rule them all. or a subdomain too?
Are subdomains robbing overall site potential?

 9:12 pm on Feb 25, 2010 (gmt 0)

I have a client, let's say, www.example.com They use a 3rd party for their site search.

Part of using this 3rd party is a requirement that all search pages exist on a subdomain search.example.com.

The 3rd party search does some really cool stuff. They provide filtering options for a given search, organize search results to show the most popular products first, and other nice things. Even better, these search.example.com pages rank well in organic search.

My question...

Would it be better to combine everything under one roof... www.example.com?

I ask because, as we know, search engines look at subdomains as separate sites. My thought is that we'd be doing a "good thing" if we could have everything under www.example.com.

The 3rd party contends that having their search results on a subdomain isn't very harmful and that trying to combine everything under one domain wouldn't yield much benefit.

The reason I feel that it would is we'd have one site with a lot of content, instead of 2 separate sites with disproportionate amounts of content.

Maybe I'm just being OCD about it...




 2:13 am on Feb 26, 2010 (gmt 0)

It is actually better to have subdomains. Google still considers the sub domain as part of your site. The one way they don't is when they show more results on a SERP. You can have 2 results per SERP per subdomain.


 1:36 pm on Feb 26, 2010 (gmt 0)

Thank you for the response! Good for the client... makes me look a little silly. ;-) Learn learn learn I guess.

To confirm... allow me to pose a different question.

If someone wanted to add a blog to their site... which option would be better?


According to your response... it would be blog.example.com .... correct?

Thank you again.


 8:50 pm on Feb 26, 2010 (gmt 0)

That is correct I always do blog.example.com. It helps with reputation management. I do blog and forum that will give me 6 results for my company name or actual name if you do it right.

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