homepage Welcome to WebmasterWorld Guest from 23.23.57.182
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
Forum Library, Charter, Moderators: phranque

SEM Research Topics Forum

    
Orwell's six writing tips
Orwell's writing tips for his day. Still apply?
Pixel_Ink



 
Msg#: 4045078 posted 9:24 pm on Dec 17, 2009 (gmt 0)

In 1946, Orwell wrote an essay titled Politics and the English Language which contains this advice for writers of his day:

* 1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
* 2. Never use a long word where a short one will do.
* 3. If it is possible to cut a word out, always cut it out.
* 4. Never use the passive where you can use the active.
* 5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
* 6. Break any of these rules sooner than say anything outright barbarous.

[edited by: bill at 3:48 am (utc) on Dec. 18, 2009]
[edit reason] Removed personal link [/edit]

 

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4045078 posted 10:37 pm on Dec 17, 2009 (gmt 0)

Yes, those guidelines are still valid.

The article from which they are drawn, Politics and the English Language, should be required reading for writers everywhere.

Electricm

5+ Year Member



 
Msg#: 4045078 posted 2:57 pm on Feb 2, 2010 (gmt 0)

Just read this essay, many thanks for bringing it to my attention, very useful advice, particularly when writing web copy and keeping in mind the audience you are writing for.

phranque

WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4045078 posted 10:18 pm on Feb 4, 2010 (gmt 0)

welcome to WebmasterWorld [webmasterworld.com], Electricm!

Sam_Mlambo



 
Msg#: 4045078 posted 7:35 am on Feb 18, 2010 (gmt 0)

Great advice. I'm a copywriter and those are similar rules I follow for my projects. Good job posting them where everybody can see plus learn.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4045078 posted 8:42 am on Feb 18, 2010 (gmt 0)

Well, 2,3,4, and 5 are elements of modern writing that were used in detective novels in the early part of the 20th century, around the twenties. It's an American style of writing that is direct and to the point. Yes, I know Orwell was British but he wrote "Politics and the English Language" in 1946, over twenty years after the move away from baroque writing styles happened in the U.S. Hemingway, Steinbeck, Raymond Chandler all wrote in this style.

This works great in a story because you drag the reader by the neck into the plot but I think a writer of web content can risk becoming overly dry. The advice is good, but there are other elements that elevate web copy as you would find it on Wikipedia to web copy as you would find it on NatGeo, Huffington Post, Fox News Online, and the Wall Street Journal. The point is, Orwell's advice, as good as it is, will only get you half way to writing engaging content. Content that keeps website visitors reading and hitting the tell-a-friend button requires more than those good but incomplete rules for writing, imo.

So what makes the writing engaging? I would say it's what Orwell left out. That ranges from stylistic flourishes to the insertion of the personal. Style consists of, among many things, the words you use to overlay a subtle analogy over what you are discussing. You can say a fourth of July event will feature fireworks and a concert or you can tell people that the program lights the fuse on an evening of sparkling music etc. The personal elevates a piece of writing in that it gives it personality. Some people have a gift for telling a tale, the pause, selection of details, analogies and brief asides that elevate a simple description, review, how-to into really good reading that draws you in regardless if you're interested in the topic or not. Then there are writers like Malcolm Gladwell, who in my opinion are creating the written equivalent of a magic trick with a deck of cards. He takes all the pieces and arranges them in a way that leads you to certain assumptions then he flips the card in your hand and you see it's not the card you thought you were holding. That's an elaborate construction and part of the fun of reading his essays, of knowing he is setting you up and even though you know you're being set up you're still astonished when he flips the card and what you thought was true turns out to maybe not have been so true all along. It's style, what makes people like your site.

This is what I mean when I say that Orwell's rules will only take you half way. For example, Wikipedia is like a utensil for peeling potatoes. You take it out, peel the potatoes, then toss it in the sink. A website with engaging writing, writing with style, is like one of those OXO tools that you pull out and feel good when you grip it and recommend to your friends.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved