I am using a tool to analyze what backlinks my competitors have and I was quite surprised to find out that they had links from places like NASA.gov and other quite trustworthy websites with a high PR.
The thing is I would like to understand how they do it. All these high quality links are from PDF files - so my analysis tools tells me. But when visiting the PDF's I cannot find the specific the link - also it would not make sense if my competitor had a link in these PDF's.
Obviously something sneaky is going on. But what? Anyone know anything about this?
Msg#: 3985181 posted 6:56 am on Sep 14, 2009 (gmt 0)
Hi guys, thx for taking the time to giving your thoughts on the subject. I think you're both on to something. As I can see that all the PDF's actually contain the brand name of my competitor (he has a generic name: lets say it was "stool"). So OCR technology atleast recognizes the keyword "stool" to be important for the pdf - however how the connection to my competitors website is made I don't know (there are no visible links). Perhaps like Claus says it is an error (I just dont believe this as my competitor work in the field of SEO). There must be more to it - but what?