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SEM Budgeting Strategy
SEM_Ninja




msg:3827459
 10:36 pm on Jan 15, 2009 (gmt 0)

Hello All,

Thought I'd ask how the PPC managers estimate click budgets for campaigns that operate in tight geographic regions? Any formulas being used? IE: population * internet use % * intensity ?

I have a nubmer of local clients, and although I'm doing an ok job of estimating spend, I know it could always be better.

Any input would be much appreciated.

Thanks,

SEM_Ninja

 

mahav




msg:3861652
 11:57 am on Mar 3, 2009 (gmt 0)

Hi Ninja

It will be manage in the daily budgets setting in the campaign you may try in campaign setting i hope you will be satisfied with this

Thanks
mahav

SEM_Ninja




msg:3861788
 4:26 pm on Mar 3, 2009 (gmt 0)

Hi Mahav,

Thanks for the response here...

I am definitely aware of the budgeting tools available to me at Google, Yahoo, MSN, etc., but it's up to me to determine the budget amount.

I'm curious as to how others determine what budget amount to propose to a prospective client when the client operates in a specific geographic region. Of course I can build a sample set of terms and run them through adwords traffic estimator tool, but there has to be a more precise method. I've been taking population * ad exposure * internet usage... This is much more accurate than the estimator tool.

Has anyone found a better method or formula for determining what budget to recommend for a client in a specific city or region?

Thanks,

SEM_Ninja

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