homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Gold Sponsor 2015!
Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
Forum Library, Charter, Moderators: phranque

SEM Research Topics Forum

SEM Budgeting Strategy

5+ Year Member

Msg#: 3827457 posted 10:36 pm on Jan 15, 2009 (gmt 0)

Hello All,

Thought I'd ask how the PPC managers estimate click budgets for campaigns that operate in tight geographic regions? Any formulas being used? IE: population * internet use % * intensity ?

I have a nubmer of local clients, and although I'm doing an ok job of estimating spend, I know it could always be better.

Any input would be much appreciated.





Msg#: 3827457 posted 11:57 am on Mar 3, 2009 (gmt 0)

Hi Ninja

It will be manage in the daily budgets setting in the campaign you may try in campaign setting i hope you will be satisfied with this



5+ Year Member

Msg#: 3827457 posted 4:26 pm on Mar 3, 2009 (gmt 0)

Hi Mahav,

Thanks for the response here...

I am definitely aware of the budgeting tools available to me at Google, Yahoo, MSN, etc., but it's up to me to determine the budget amount.

I'm curious as to how others determine what budget amount to propose to a prospective client when the client operates in a specific geographic region. Of course I can build a sample set of terms and run them through adwords traffic estimator tool, but there has to be a more precise method. I've been taking population * ad exposure * internet usage... This is much more accurate than the estimator tool.

Has anyone found a better method or formula for determining what budget to recommend for a client in a specific city or region?



Global Options:
 top home search open messages active posts  

Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved