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Ranking Roller Coaster

Website ranking bounces up and down

6:47 pm on Dec 21, 2008 (gmt 0)

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Hello all, this is my first post on the site and it comes out of utter frustration.

I have been working on a website for several months now in a niche market and was doing pretty well. I was steadily getting closer and closer to page#1. So finally, I am practically there and WHAM I am 50 spots back.

I put a new page of fresh content on the site every few weeks, I have a blog on the site that is updated several times per week, I submit articles to directories on occassion, and I don't do a lot of link swaps.

The frustrating part is the sites I am competing against do the opposite (full or recip links, update infrequently, etc) and they seem to not move a wink.

Any ideas on how I can build a stable search engine presence or why this is happening?

11:34 am on Dec 22, 2008 (gmt 0)

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Hi Jason, welcome to the forums.

Are you talking about Google? If so, there are some threads over in the the Google Forum talking about a similar effect:


As a less static site, I imagine where you sit in 'algorithmic space*' varies a lot, so you get bounced around. Your more static compitition stays where it is, for better or worse.

*algorithmic space (tm). Multi-dimensional area defined by the possible combinations of SE ranking criteria (such as PageRank, co-occurance, etc - Google uses several hundred)

[edited by: Shaddows at 11:35 am (utc) on Dec. 22, 2008]

12:28 am on Dec 23, 2008 (gmt 0)

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Thanks Shaddows, I will check out the threads.
5:40 pm on Jan 7, 2009 (gmt 0)

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Consistency is key, you need to limit your amount of updated content. Make sure it is keyword effective.

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