I work as an online marketing analyst and most of the times have to put up with a boss who makes illogical demands.
The latest being his fascination with SEO.
Here's the scenario.
We have identified about 20 keywords on Google and have been monitoring them and optimizing the site accordingly. Now the boss man has a bunch of 5 new keywords that he wants to be included just because one our competitors seem to be doing it.
Apparently, doing so would mean that we lose focus on the 20 keywords and target just about every other keyword that our competitors use.
The solution to this (as suggested by the boss man) is that:
1. We create a landing page and generate content targeting the new keywords.
2. Link to this landing page from different pages on the site.
Does this suggestion really help in getting the landing page up on Google's SE?
Are there are pitfalls with this approach?
Thanks for your replies in advance and hope i've posted this thread in the right forum.