|researching online competitors |
Im looking for tools to measure my competitors success online. Things such as traffic, conversions, seo efforts, demographics (if possible), and essentially what sites are doing to attract customers.
Anyone can provide some insights, pref. low cost solutions?
Also, what keyword research tool would you recommend, which gives very good insights on how people have searched?
If you're in a somewhat mainstream market, companies like Hitwise should be able to assist you. I, however, am in a niche field of the software industry and Hitwise cannot justify charging me 20k for information they just don't have enough data on, so i'm left out in the cold.
For smaller companies, i think it becomes a lot more difficult to track your competition. The Site Explorer tool for Yahoo! is good for showing me link-building information. We recently started going into forums to try and get links there since we've exhausted our authority "related links" area, and we've noticed our competition is there as well. This obviously gives me some insight as to what they're doing, and you just have to do it better.
You can easily check the competition in paid search platforms and organic search platforms. To my knowledge, however, there aren't really any programs put together to help ease this data-mining process. I have a tedious mine and so it's actually fun for me to research my competition for hours (days) on end. Lucky me.
yea, no way im using hitwise, wasnt sure what they charged but knew it wouldnt be partic. affordable.
I am pretty clued up offline but knowing where links come from is pretty helpful. Would be really nice to know how effective their efforts are...
what field? are you looking at a really obscure area?
Certainly not obscure... its clothing but a partic. niche...