Msg#: 3637834 posted 6:16 pm on Jun 4, 2008 (gmt 0)
This is what was publicized by SEMPO recently:
# The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007. # North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago. # Marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs. # Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.