homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
Forum Library, Charter, Moderators: phranque

SEM Research Topics Forum

Facebook advertizing
comments and reviews of the FB ads algorythm

5+ Year Member

Msg#: 3562732 posted 11:55 am on Jan 31, 2008 (gmt 0)

Hi, I just started our test ad campaign on Facebook targeting the US market on 3 different categories.
'Cute' pictures worked pretty well, and an appealing text with direct call-to-actions juste made my CTR way higher than the 'news' reports (0.04).
Some-how it looks that the algorythm continuosly up-grade and increase traffic to those campaigns with higher CTR, caring less about factors such as MAX CPC.
It also looked like the FB system tested the ads for couple of days at a max spend of 50USD(while the daily budget was set at 300USD), after wich he drove lots of traffic brining the spend from 50 to 280USD in 8hrs.
Anyone has more experience or knows more about FB?


Global Options:
 top home search open messages active posts  

Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved