I decided to go back and review my Google AdWords statistics from exactly one year ago (thankfully I print all that stuff out and keep it).
Across many of my campaigns, traffic is down in a *massive* way. Case in point - I have one campaign who's traffic has fallen about 10,000%. I went from something like 38,000 impressions and hundreds of clicks, to just a couple hundred impressions and 4 clicks. The words all say quality score is either great or ok and the only thing I've changed it to *increase* the budget by 50% a month ago.
I called Google to ask about it and was told my niche (online dating) has become more competitive. Needless to say I was not very enthused with this response. Yes, competition is up and perhaps that could account for the fact that I needed to spend 50% more. I could even understand a 50% drop in traffic under the explanation of competition - but what I have experienced is massive and could only reflect a fundamental algo change. But if my quality scores are all great or ok, and I'm bidding a healthy bid, then what gives?
Any thoughts? After griping I finally got my "adwords specialist" to refer it for review, but I'm not exactly expecting a helpful response. I'm curious in the meantime, if fellow WebmasterWorld members might have any thoughts?