Msg#: 3487072 posted 6:28 am on Oct 26, 2007 (gmt 0)
Thanks for the response, I too feel that high level will mean a long term plan without getting into the operational level strategies.
Some thing like for a ecommerce company with a good offline brand value, a high level strategy would be
-use of multiple domain strategy: country specific or keyword specific -create a process for Meta content to be used with internal CMS (minimize the dependency on external agencies n long run) -issue of content, ways to handle search friendly content without major impact on brand value
KF...Am I into right line of thought? feedback appreciated.
Msg#: 3487072 posted 6:37 am on Oct 26, 2007 (gmt 0)
I think there is no High level strategy in SEO as if the basic are done correctly things will automatically improve with time(long term).
Log term strategy would also be the same basic activities but detailed out in steps for promotions. IN SEO everything can be termed as High level and as basic level, depending upon how new/old you are in this field.
Msg#: 3487072 posted 11:46 pm on Oct 27, 2007 (gmt 0)
I disagree completely with any statement that says "Do the basics and it will all work well" or "There is no high end strategy"
Managing multiple domains is a great example of a high end strategy. Product releases or a new territory are great examples of times to use them.
Check out the Hyatt.com site (I am not affiliated). A great content management system that breaks down sites for each hotel and manages/SEO's them individually. Done by Critical Mass (also not affiliated with this company)
Msg#: 3487072 posted 12:30 pm on Oct 30, 2007 (gmt 0)
There could be lot more that can be a part of high level strategy. It will depend and vary based on the type of site, industry, country target etc. You have to stick to basics for sure but only that does not do it at all when you go on competitive environment. The 360 degree analysis of your requirements would let you formulate High level strategy.