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Is this considered cloaking?
Identifying bots & only showing the relevant content.

10+ Year Member

Msg#: 3479902 posted 4:11 pm on Oct 17, 2007 (gmt 0)

I uncovered a site the other day while doing some research for friend that is obviously identifying bots and showing them different content than what the end user sees. (cloaking)

Now, When I say different, what I really mean is that they have removed their page template and only displayed the relevant content of the page, IE> removed the header, footer and left nav and added the structured elements <h1> <h2> etc to the content.

I was under the impression that this style of SEO fell under black hat tactics and was more than likely to end up with either a ban or a penalty, am I off base on this thinking?

This particular site ranks amazing for all the particular terms they are targeting.

As i was thinking more about what they were doing, it made sense to structure what google sees in that way (similar to froogle feeds). There are a few reasons wh y this could be benefitial for google.

1) They receive the relevant content of the page.
2) There is less to download.
3) Less filtering of html etc.

I am very interested to hear your opinions on this.





5+ Year Member

Msg#: 3479902 posted 1:10 pm on Oct 24, 2007 (gmt 0)

I personally don't think that this constitutes cloaking. Cloaking is meant to deceive the search engine in some way and rank highly on irrelevant keywords. If your friend is reformatting for the bots (and not changing content specifically to rank higher) then I don't think he has anything to be worried about.

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