I'm trying to compile a list of techniques available to measure the success of an article marketing campaign (article submission), can anyone think of any additions to the list below?
1. Monitor traffic levels - the obvious one but has to be mentioned!
2. New Inbound links - Assess web logs to determine new reffering URL's & use Yahoo Site Explorer to compare the number of inbound links over a long period of time.
3. Do a search in Google for unique copy from the article (i.e: article title + authours name), over the coming weeks the number of search results should increase to give an indication of increased visibility.
Ideally it would be useful to know how many times your article has been republished or downloaded but there's no way of finding this out as far as I am aware.
Perhaps this is just me, but what is the point of marketing a whole article, i'm pretty sure that almost nobody bothers reading through all those articles being submitted from everywhere around the globe to somebody elses website, contributing to their content in your area of expertise.
When you in fact could just market a smart link to the article, and then measure the success of your campaign both on how many incoming links you got directly to your main website and to the specific article, but also be able to measure the succesrate from within your own statistics system where you'd see exactly who gave the most visitors and where they came from... Somebody delivered.
This would naturally make the next campaign even more effective, as you then would have a better idea of where and to whom you should send the next link and the hyped up, totally out of control five line description pitch of why exactly this article is the coolest thing on earth to link and recommend.
But that's just my opinion, don't think Article marketing is the best idea ever when the internet has that link option. But I have been wrong before, and will be again, who knows.