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SEM Research Topics Forum

    
Conversions
More on PPC and Less on Organic
souravamant




msg:3245550
 6:59 pm on Feb 7, 2007 (gmt 0)

HI Friends

I have one question to ask - it may sound stupid or kiddish - but I would still love to ask it.....

I am managing a big portal - its really big - now the point is the conversions from PPC are very good - but from organic - its not that good infact its not even close to PPC's conversions.....

Any food of thought on this.....

Please I need help....

Thanks

Sv

 

grandpa




msg:3245912
 1:46 am on Feb 8, 2007 (gmt 0)

Where are you trying to go with this? Generally speaking your PPC visitors are already pre-qualified to convert. That's my goal when I have to pay for that click. I watch my organic traffic and often see multiple sessions with more page views before I finally snag a conversion.

ruchirasharma




msg:3246079
 7:12 am on Feb 8, 2007 (gmt 0)

I would say monitor the organic traffic movement. You can change the content/design of the pages that are ranking in SERPs to doulble the conversion ratio.

The idea is to ensure that the user does not go through a lot of pages before actually buying a product. So if your organinc clicks are gettign users to a content heavy page, you might need to introduce a strong call to action (phone number/form) on that page at a strategic position (top right of the body area)

souravamant




msg:3251051
 9:30 am on Feb 13, 2007 (gmt 0)

Thanks

Sv

ciml




msg:3251468
 4:25 pm on Feb 13, 2007 (gmt 0)

I agree with ruchirasharma about the landing pages being important.

Also, the referring key phrases make a difference. With a big portal, I suspect that you receive traffic from a great many phrases - many of which may not be relavant to purchasing - while presumably your PPC phrases are chosen on a commercial basis.

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