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SEO "Irreducible"?
dgrati

5+ Year Member



 
Msg#: 3011928 posted 6:02 pm on Jul 17, 2006 (gmt 0)

This is a somewhat philosophical post.

Is SEO or the ranking of a page so complex that it's essentially "irreducible"?

From wiki, "Irreducibility" is defined as:

Irreducibility, in philosophy, has the sense that a complete account of an entity will not be possible at lower levels of explanation.

E.g. Water can be broken down to hydrogen and oxygen. But neither hydrogen nor oxygen show the characteristics of water.

With respect to SEO, suppose you have a bunch of variables such as inbound links, keyword density, LSI, etc, that control a page's rank in SERPs.

And suppose you start with a page at position 10 for keyword "widget". Now you change kwd density a bit, keeping everything else the same; the pos changes. You add LSI terms, pos. changes again.

However, to get the maximum or even desired effect, you have to optimize ALL variables at the same time. Meaning, you can't "control" some variables. If this were the case, SEO would be "irreducible".

So. Do you think SEO is "irreducible" and in what instances have you noticed "reducibility"?

 

ciml

WebmasterWorld Senior Member ciml us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3011928 posted 10:07 am on Jul 18, 2006 (gmt 0)

And suppose you start with a page at position 10 for keyword "widget". Now you change kwd density a bit, keeping everything else the same; the pos changes. You add LSI terms, pos. changes again.

It is difficult for people to measure ranking aspects in Google, because normally in such tests not everything else is kept the same. Other pages in the serps change in content, in the links to them and in the power of the domains they're on. Google change their scoring often, and the results vary depending on which Google you hit, and from where.

However, to get the maximum or even desired effect, you have to optimize ALL variables at the same time. Meaning, you can't "control" some variables. If this were the case, SEO would be "irreducible".

There is another problem inherent with trying to measure properties of Google by looking at serps that you have an interest in; reduced objectivism. I know plenty of normally clever and level-headed people, who believe wholeheartedly in daft ideas about Google because they are emotionally tied to the results pages they attempt to analyse.

If you can isolate the variables (and your own emotional involvement) then you can deconstruct Google in interesting ways, and to surprisingly high levels of precision.

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