|Will Google Search Stay Strong despite Bing/Yahoo? |
My understanding is Yes.
They will stay strong because Bing/Yahoo do not present real alternative.
It's the same user experience - Regular users can't differentiate between Google and Yahoo/Bing.
Being a leading alternative require offering different approach to the search experience. Some thoughts -
1. More related results.
2. 20-30 search results (but not zillions)
3. A news user interface to the web page result, including captured images, videos, products and eBooks etc etc.
4. Less ATF ads.
5. Page's section for research based content.
Why don't Bing/Yahoo, or any other SE, take up the challenge?
|Why don't Bing/Yahoo, or any other SE, take up the challenge? |
As I see it, the answer has two parts:
1. The infrastructure challenge is huge and Google has a big lead technically, both in hardware and software... even real estate.
Even with all their resources, Bing still has an active index that is a lot smaller than Google's. The differences and engineering challenges are not just the kind you can "throw money at."
2. The huge marketing challenge. Let's face it, Google has grabbed top-of-mind for search and even become a generic word for "internet search." Once any brand builds that much power with the public, the challenge is also very big. When is the last time you asked for an "adhesive bandage" instead of a "Band-Aid"?
Tedster others have lost there lead despite owning the term...... Xerox and Hoover come to mind.
I don't believe the tech challenge is remotely as huge as might be supposed, at least not now, I think the "mind share" is the big thing
Perhaps as we begin to see rules against undue prominence in media being implemented, and more corporate executives see the idiocy of slapping free advertising for Google everywhere,things might Change
Here in UK, Amazon , Ebay and Google are spending quite a bit on TV adverts, interesting No :)
@ Tedser it might have technological boundaries.
I think that it doesn't matter to us if Google will stay on top or any other as long as they change their mindset.
Arguably search results improved, BUT it's obvious that not so many searchers are looking to see who's listed on page # 3,4 - 100,000 of the search result.
* Why not list only 20 (or 30) results in one page + give extra relevant top results?
* Why put so many ATF ads in front of the searchers and making them frustrated/disappointed?
* Why not change the UI experience, making it more appealing to the user?
Is it out-of-the-box thinking?