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Image Optimization and different languages
Worth the effort?
SabrinaScherer



 
Msg#: 4497777 posted 1:12 pm on Sep 20, 2012 (gmt 0)

Status: Online store with ~500.000 images and growing. Two different languages.

Plan: Input keywords in every image filename and alt text.

Question: Is it worth the extra effort to translate and rename every image file so every picture would be twice on the server?

 

phranque

WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4497777 posted 1:36 pm on Sep 20, 2012 (gmt 0)

you can only optimize for the language you are using.
how important is the second language?

SabrinaScherer



 
Msg#: 4497777 posted 1:42 pm on Sep 20, 2012 (gmt 0)

Contributes about 10-20% revenue which equals 10+ $ millions/ year (only payed traffic so far).

seidelbast



 
Msg#: 4497777 posted 3:07 pm on Oct 4, 2012 (gmt 0)

I heard Google employees say that the important part of SEO for images is not the file name but the alt attribute.

And as the alt attribute appears only in the HTML code of the relevant page and not in the file path, it would seem to me that just translating the alt attribute would be enough and most importantly wouldn't oblige you to duplicate all the images.

So if you have a German and an English version, both versions would point to image.jpg, but the tag on the German version would read alt="ein in-house SEO auf der Suche nach einer Lösung" and on the English version it'd read alt="an in-house SEO looking for a solution".

Also mind that Google has repeatedly warned not to do key word stuffing also in image file names and alt tags.

[edited by: seidelbast at 3:58 pm (utc) on Oct 4, 2012]

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4497777 posted 3:45 pm on Oct 4, 2012 (gmt 0)

Also mind that Google has repeatedly warned not to do key word stuffing also in image file names and alt tags.

seidelbast



 
Msg#: 4497777 posted 3:58 pm on Oct 4, 2012 (gmt 0)

Thanks Leosghost for spotting the typo. Now corrected it in my post.

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4497777 posted 4:35 pm on Oct 4, 2012 (gmt 0)

You are welcome ..:) didn't want to take the risk that you might not be around for a half hour or so, and thus get back too late to edit..( Mod or admin can tidy up the thread later, if they get the time )

SabrinaScherer



 
Msg#: 4497777 posted 9:41 am on Oct 5, 2012 (gmt 0)

Thanks Leosghost! Sounds reasonable.
I will go for brand-product-name.jpg as filename, should work in both languages.

For alt text I will use:
product-by-brand-category-at-domain.com

Should work I guess.

phranque

WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4497777 posted 9:17 pm on Oct 5, 2012 (gmt 0)

navigate your site in a text-only browser or with images disabled.
that will tell you immediately how suitable the alt text is.
be sure to specify null alt text where appropriate.

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