| 3:44 pm on Aug 1, 2012 (gmt 0)|
Is this the same site described in your previous "Fallen off the rankings" post, or a different one?
Have you considered over optimisation as a possible cause for your lowered rankings?
| 3:45 pm on Aug 1, 2012 (gmt 0)|
You can check this list - [webmasterworld.com ] against your traffic stats. That may help you get an idea of which, if any, of the publicized updates are affecting your site.
I'm sure you've done this already, but check the backlink profile of your competitor's site as a first step.
| 3:59 pm on Aug 1, 2012 (gmt 0)|
Hi Jinxed, nope unfortunately this is a different site to the other one that fell off the rankings (fortunately I managed to recover that one actually and it is so far unaffected by penguin).
It is very possible that this site is over optimized. It feels so against all the effort I have put in to go around 'breaking stuff', though I have been slowly de-optimising small things here and there with no affect so far...
Thanks for the nice list Panthro, I will give it a read through...
I have never understood the strength of my competitors rankings before. They have what I would describe as an average backlink profile with no links from any special / influential sites that I can spot. I have way more backlinks than they do (probably 10 times more), though this may actually be my problem?
| 4:18 pm on Aug 1, 2012 (gmt 0)|
p.s. Looks like I was a victim of the March changes according to that list - My traffic has been way down since then...
| 4:50 pm on Aug 1, 2012 (gmt 0)|
Would be hard to tell without a closer look, but maybe your site is "over-optimized" in that it just has too many links.
Of course, if I remember correctly, that didn't seem to start affecting people until Penguin came along. If your traffic dropped in March, could be something else.
Of course, sometimes it can be hard to isolate any one particular cause.
| 7:53 pm on Aug 1, 2012 (gmt 0)|
When I look at more analytics data against those dates in that other post I can actually see other correlations between the 2. So it looks like I may have lost ground through several algorithm updates including the May 26th 'Penguin Refresh' and June 25th 'Panda Refresh'
It is discouraging though, because my site really should be doing better in the serps than my competitor's broken and neglected site.
Anyway, I will be sure to post back here if I manage to recover my rankings, thanks again for the feedback.
| 8:53 am on Aug 17, 2012 (gmt 0)|
Okay, so I haven't made any positive progress but I have made a kind of interesting discovery. In an attempt to address the 'over optimization' issue in terms of 'too many links' I removed all of the links that I had immediate / easy control over. Within two weeks my ranking dropped from position 9 to position 302. I have since restored the links and I am now back at position 9 again. This is encouraging as it shows that there is clearly some value in these links.
However I may need to find a balance - perhaps if I cut back on a smaller percentage of the links then my ranking will actually improve? I have been doing a little more penguin research and it sounds like there may be specific emphasis on unnatural anchor text. So I guess I should also vary my link anchor text more as part of this experiment. I've seen the warning from Matt Cutts to expect dramatic changes when Penguin is tweaked again - I guess we can only hope to see some good dramatic changes...
I'll post back here once I've decided on what to do next and when the next part of my experiment is complete, hopefully with some even more interesting results to show...
| 9:00 am on Sep 6, 2012 (gmt 0)|
Yes, probably over optimization would be one of the factor of fall in ranking, but, Penguin update can also be a factor of decrease in ranking of your site, as it hadn't match the proper standards required to be at the top, after that update.
| 9:29 am on Sep 6, 2012 (gmt 0)|
What about on page factors? Are you being too aggressive with your keywords? I think this is an issue with many that do not even realise it.
| 11:39 am on Sep 6, 2012 (gmt 0)|
In simple word I would explain it as this is the very latest major search update Google has lunch, which is specially design to kick out the websites who is having creepy or bad back-links profile link to their website.
Hop that helps, Cheers!
| 5:11 pm on Sep 6, 2012 (gmt 0)|
Thanks jinxed, I haven't actually cosidered on page stuff too much - I'll fiddle with that too and see what happens. But I am also nervous about this new Google patent I've heard about that throws a bit of randomness into the ranking mix as well now and penalises you for responding to it...
| 7:17 pm on Sep 6, 2012 (gmt 0)|
|I haven't actually cosidered on page stuff too much |
You should. Google specifically highlighted keyword stuffing and unnatural *outgoing* links as examples.
|I am also nervous about this new Google patent |
The patent was granted in August but filed in January 2010 so, if in use, its effects have been seen for at least 2 1/2 years. There's quite a few threads about bouncing around the SERPs that make many people at least suspect that.