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Creating new landing pages for specific search terms?
keyword research landing page creation links footer header sitemap

 12:46 pm on May 17, 2012 (gmt 0)

Hi all,

I have a question in relation to a website I am doing some low level SEO on.

The old site had a html sitemap. I created it for one reason: to create additional landing pages for certain keywords/search terms.

So, the website was an accommodation website, and had 5 pages that were relevant, and a blog.

So, lets say the homepage targeted "Dublin Hotels", and then then another page on the site was used to target "Dublin Accommodation".

There were no other pages to target other phrases in reality, as it was a small site.

So I created a replica of the homepage, changed the meta tags, descriptions, headings, and tweaked the content, and targeted "Dublin Guesthouses".
I created another page and targeted "Dublin Bed and Breakfasts".

I created another page and targeted "Ireland Bed and Breakfasts". You get the picture...

However none of these were reachable using the navigation.

I put links to these pages in the html sitemap only, did some link building, and that was that. I was casting the net out and targeting additional search terms and using the html sitemap to make them "live". I had a good few additional pages in the html sitemap targeting specific search terms.

When you reached these pages, they looked like a regular website page, and you could navigate from them as you would on the main pages.

The new website does not have a html sitemap. So, I can only target so many phrases on a small website.
The website is related to a hotel in Dublin.

What is the best way to then target "Dublin Guesthouses" and "Dublin Bed and Breakfast"?

Could I create the pages and put links to them in a footer? I am a bit at a loss....



 9:42 am on May 19, 2012 (gmt 0)

if you follow the links in these sections of the Google Webmaster Guidelines, you will recognize some descriptions of techniques that google obviously doesn't like.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 [support.google.com]:
# Don't create multiple pages, subdomains, or domains with substantially duplicate content.
# Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches...

just sayin...


 11:04 am on May 19, 2012 (gmt 0)

I know. Luckily I haven't done this for a year, nor to the new site.
How does one target multiple phrases on a site with only 4 or 5 pages?

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