|Enquiries Seem Imbalanced For Some Profile Records|
Contact form Results
I have a site which is a directory site for law firms that practice property tax appeals.
Just as background, the subscribers (law firms) create a profile for perspective clients to read. Included in this profile is a link to their web site. I have a contact form on within their profile.
I have a very interesting occurrence in that I have one subscriber that does not have a web site, however this subscriber has the most contact form requests sent to them...many many many more. Last time I calculated this firm was getting about 11% of visits resulted in a contact form submission.
All of the submissions seem to be legitimate (by the information and questions asked).
There does not seem to be anything different from the other profiles, the only discernible difference is the absence of a link to a web site.
Anyone wish to offer an opinion on this?
[edited by: mademetop at 12:05 pm (utc) on Dec 12, 2011]
[edit reason] No links please as per TOCs [/edit]
welcome to WebmasterWorld, Gary!
perhaps your site is well optimized for the name and more importantly in other cases visitors might prefer to follow the link to the providers' sites and make contact there .
Thanks for your reply. I like to think I have the site optimized well, but the question really comes down to since the visitor had no web site to click away to, they seemed to fill in the contact form.
BTW, this profile is not the only one on the page, in fact some of the other profiles offer more information.
So now it comes down to, is less more?
BTW. This is my first visit to the site, is this the best forum for this type of discussion.
This forum is probably the best known and longest established forum for webmasters in the World. No exaggeration as you can see that some of us have been here for more than 10 years!
Some of the best SEOs have given their time and their experiences to thousands of webmasters over the years and by using the site search facilities you should find answers to almost any question you can think of.
So a warm welcome to you. We will do what we can to help you gain the information you need.
If your business model is to track leads sent, you should track other channels of communication.
Are you tracking how many of your visitors navigate to other sites via your links to those sites? If not, perhaps you should if that information is important to you.
Similarly, do you include phone numbers? As I remember from various trade shows, there are systems that will allow you to set up tracking numbers, to let you follow leads sent that way.
Putting myself in the shoes of visitors to your site... for a great variety of reasons I would almost always prefer to use a direct link to the websites listed, or to make direct contact, rather than to fill out a form. Bad experience with forms over the years makes me dislike using them.
You might also want to consider how user-friendly your form is... whether, eg, it asks for too much information, and also whether it's compatible with auto-fill features available on some toolbars and browsers. All of this can be a factor.