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SEO Value of UGC Comments
kmander




msg:4384729
 6:59 am on Nov 8, 2011 (gmt 0)

I have a fairly successful (400k visits/month, 1.2m PV/month) site which features a directory of lyrics-style content. The bulk of the content is not unique and exists in many places across the web.

I figured adding commenting would help add more bulk to each page and give some long-tail on-page KWs. The comments are non-AJAX and Google is crawling the information. There's 10k comments across the site.

I have some automated filters to remove profanity and junk but otherwise comments are published in real time. Because of the niche I target, the quality of spelling/grammar is very low. I don't have any pagination at the moment so some pages are now quite long and the quantity of UGC content is considerably larger than the main content of the page.

Traffic went down post-Panda and has picked up slowly over time - almost back at normal levels. But I feel I could better manage comments and that they do have an impact on SEO.

Do these comments have value? Should I use AJAX to stop crawling? Implement pagination to limit page length? Use plus/minus ranking to give prominence to the better comments?

Looking forward to hearing your thoughts.

Thanks!

 

kmander




msg:4385528
 11:35 am on Nov 10, 2011 (gmt 0)

Anyone?

qcloud




msg:4396573
 8:11 am on Dec 11, 2011 (gmt 0)

Of course, commenting is a good idea. Besides, making the page uniquely content rich and variety, it will also increase user interaction and make your site user friendly and give people some reason to come back. Just be sure to moderate the comments carefully and regularly. Be sure to use captcha for all posts to keep bot posting to minimum. Though you will still get tons of spammy comments for SEO links.

kmander




msg:4396575
 8:19 am on Dec 11, 2011 (gmt 0)

Thanks for sharing your thoughts qcloud.

Thankfully I get very little spam. I process out links and don't process any HTML/markup.

Only problem I see is that the comments are of low quality (they're mainly written by kids) so I'm always fearful that it reduces the overall value of the page.

qcloud




msg:4396608
 11:58 am on Dec 11, 2011 (gmt 0)

Low spam is good - reduces the work. Perhaps, you should also edit comments for grammatical and spelling mistakes before publishing and all should be sunny. :)

timsoulo




msg:4400031
 10:09 am on Dec 21, 2011 (gmt 0)

padination is definitely an option:

1) better pageload time
2) better user experience

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