homepage Welcome to WebmasterWorld Guest from 54.227.77.237
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

    
Influence how google formats the description ?
Lassar




msg:4354716
 11:59 pm on Aug 23, 2011 (gmt 0)

I see descriptions on a google search of varying width.

I am talking about how google justifies the description.

I was thinking about using a character code for line feed, but I am pretty sure google would just ignore it.


Anyone have any ideas ?

Is there anything, you can do to influence it?

 

marketing apprentice




msg:4354919
 4:52 pm on Aug 24, 2011 (gmt 0)

On a related note, I noticed recently google started to have a 3 line bullet points description for some retail sites. Instead of taking the meta description or the first sentence on the page, it's taking the name and price of the top 3 items listed on page instead.

To see examples of this, search for something like "cd tower" and look for target.com's link.

Anyone know how to influence google to display the search result in this way? Obviously it would be great for retailers, you get more space on the SERP (you get total of 4 lines of description instead of 2) and by listing the products you carry, it's more appealing to the user.

phranque




msg:4355017
 11:46 pm on Aug 24, 2011 (gmt 0)

it looks like they are using microformats to markup the product content which can result in google displaying descriptions as rich snippets:
http://www.google.com/support/webmasters/bin/answer.py?answer=146750 [google.com]

marketing apprentice




msg:4355281
 4:48 pm on Aug 25, 2011 (gmt 0)

That's what I thought, but I can't find any rich snippet code in most pages that has the bullet point description in SERP.

phranque




msg:4355375
 11:51 pm on Aug 25, 2011 (gmt 0)

i only looked at the target/cd rack example you gave.

mikeavery11




msg:4364433
 7:17 pm on Sep 19, 2011 (gmt 0)

Nice sharing. I have learned much from this post. Thanks again everybody.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved