Msg#: 4331057 posted 7:10 pm on Jun 25, 2011 (gmt 0)
We have just developed an international hotel booking website. Our competitors are sites like agoda.com, booking.com, hotels.com and expedia.com.
Now we need to do the internet marketing side of the website but we have no clear idea about it. So can you please advise me about how we should do it ?. How much will have to spend for this and what is the most suitable internet marketing company (ex: tradedoubler.com) for this website ?.
Msg#: 4331057 posted 9:00 am on Jul 18, 2011 (gmt 0)
You are in a very tough and highly competitive marketplace with competitors who would think nothing of spending 7 figure sums on internat marketing a month globally.
Without knowing specifics it is impossible for your questions to be answered. However your best best is to go to established internet marketing companies and invite a tender. Lay out in the invitation what you are hoping to achieve and shortlist the replies. Check references and make your choice.
Only those companies who understand what you want to do can really give you advice on how to do it.
Msg#: 4331057 posted 8:45 am on Jul 21, 2011 (gmt 0)
I agree with “mademetop” that you are in a very competitive niche and to outrank the other competitors in your target market, you need to search for a recognized Internet Marketing service provider and hand over this to them.
But without knowing objectives of your Internet Marketing Campaign noone would be able to provide the answer on how much would you need to spend and how much time would it take?
Msg#: 4331057 posted 9:14 am on Jul 21, 2011 (gmt 0)
do you really want to compete with the big ones? as stated above, they have big monetary resources and are big spenders when it comes to advertise. Why not start by promoting a special niche and grow from there?
I know it is probably not the answer you wanted, but this is the way I go when facing fierce competition.