| Online Advertising and Where 1240 Companies Are Connected
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msg:4323484 | 3:20 pm on Jun 8, 2011 (gmt 0) |
Hat tip to lexipixel on this story
Online Advertising and Where 1240 Companies Are Connected [blogs.wsj.com] Online advertising is a remarkably complex field. Terence Kawaja has a new way for potential investors to visualize it.
The market involves hundreds of small and large companies that help advertisers reach consumers and help website publishers, mobile-application developers, search engines and other digital destinations generate revenue through advertising.
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Kawaja, who runs boutique investment firm LUMA Partners, spent months putting together six new graphics that show how 1,240 different companies fit into the following categories of online advertising: display, video, search engines, mobile, social, and commerce.The graphics, Kawaja says, help “large strategic acquirers” such as Google, Yahoo and Adobe to identify possible targets of acquisition.
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Excellent graphics and worth a look.
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inxz
msg:4323960 | 11:29 am on Jun 9, 2011 (gmt 0) |
Thanks for the share engine - pretty cool graphics indeed ... saved :)
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