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Should we no-index our jobs pages?
no-index
recruitment1




msg:4298255
 2:40 pm on Apr 15, 2011 (gmt 0)

Hi,

I have an SEO question that has been bothering me for some time and would greatly appreciate any advice that anyone may be able to provide.

I own a recruitment website, and was wondering whether it would be wise to apply the no-index tag to our jobs pages to prevent them from showing up in Google searches? These are a few reasons why I thought this may be a positive step to take:

• Although a primary source of traffic, we have an extremely high bounce rate on the vast majority of our jobs pages. Generally, people who find these pages are looking for a job description rather than a job, which is why they tend to jump off the page pretty soon after visiting them.

• As a recruitment agency, we submit almost identical job descriptions across a number of different job boards to increase our reach to potential candidates. Although there may be some provision made for recruitment agencies because of the nature of the business, I wondered if this may present duplicate content issues.

• We are eventually looking to launch a range of helpful news articles, guides, and a blog on our website, and would prefer that these pages perform well in the SERPs. I can’t help but think that the high overall bounce rate for our website, resulting from our low-ish quality, high quantity jobs pages, may in some way hinder the performance of these higher quality pages.

If anyone has any thoughts on the above, your feedback would be much appreciated.

Thanks.

 

leadegroot




msg:4298880
 12:15 pm on Apr 16, 2011 (gmt 0)

It sounds like your jobs page is like a 'category' page for the jobs, and you'd prefer the actual job pages to turn up in the SERPs?
In that case, its not unreasonable to noindex that page - make sure you make it nonidex,nofollow so that the specific job pages that it links too are more likely to be crawled, and best practice would be for each job advert to have its own page, if you aren't already doing that, which this 'jobs page' would link to.

buckworks




msg:4298991
 4:20 pm on Apr 16, 2011 (gmt 0)

make sure you make it nonidex,nofollow so that the specific job pages that it links too are more likely to be crawled


I'm missing something here. Nofollow?

leadegroot




msg:4299192
 10:49 pm on Apr 16, 2011 (gmt 0)

no, just a typo - lets try that again.
make sure you make it nonidex,follow so that the specific job pages that it links too are more likely to be crawled

*sigh*
Thanks for catching that :)

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