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General Search Engine Marketing Issues Forum

    
is it better to target every major keyword on its own web page?
kads




msg:4254335
 7:45 pm on Jan 17, 2011 (gmt 0)

Let's say for example I am targeting 5 keywords.

Normally, each of these keywords would be promoted on their own web page on my site.

However, what if the keywords are related and have some of the same terms in each of them? Would you promote these seperately or group some of them together for the same page?

Also, if I promoted them seperately, would I not lose the anchor text value of having some of the same words appearing for external links to the site?

 

aristotle




msg:4254387
 9:56 pm on Jan 17, 2011 (gmt 0)

In my opinion , if you want to have 5 separate pages as you describe, to be successful you will need to have at least 500 words of unique content on each page.

canadafred




msg:4255236
 4:38 pm on Jan 19, 2011 (gmt 0)

Introduce the primary keyphrases on the landing page. Develop sub-level pages that enforce your keyphrase targets. Don't hesitate to use all kinds of words variables (altered prefixes/suffixes, plural forms, acronyms etc.), synonymous keyphrases, antonyms etc. throughout your web presentation so as to avoid repetition and to create the illusion that you have created something that is intelligently written. The search engines like that; naturally well crafted content, things that appear to be intelligently put together with the intent to capture the attention of the Internet visitor and not exclusively the search engine's.

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