homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

what gets a higher CTR - internal page or homepage?

5+ Year Member

Msg#: 4254325 posted 7:28 pm on Jan 17, 2011 (gmt 0)

This is for organic listings.

My question is: In search engines, what generally is more appealing for users to click on, so that a higher CTR is achieved? - a homepage of the site ranked in SE's or an internal page? (assuming the same ranking position and that all other factors remain the same)

Is it better for me to get an internal page ranked very high in SE's or the homepage? That is my question.

I want to rank high for a keyword/phrase that has about 50k searches per month, but Im not sure whether I should target the homepage (which has yet to be optimised for many keywords and covers lots of topics) or whether I should use an internal page for that. The competitors in the market are all listing their homepage at the moment, but I'm not sure what the effective strategy would be.

Does anyone have any advice here?

Thanks in advance

P.S - My online business has been around for about 2 years, so I know the basics of SEO - just looking for some expert advice here to make sure I make the right decision.



Msg#: 4254325 posted 8:05 pm on Jan 17, 2011 (gmt 0)

It depends on what you're trying to achieve and how many products you have. I sell products online too and I normally try to get the internal pages ranked high. Less clicks for the customer and less time to lose them searching around on the site.
I use my home page as a backup while the new products are still ranking and to catch any visitors that somehow could not get to the right product straight away, either due to incorrect keywords entered or my page not having the right keywords on.

If you only have a handful of products then as long as you have good pointers on your home page you can possibly build more trust by having them hit the index page first. You can also help them decide which product is best for them and direct them to the product page.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved