I am not an expert but a site owner. I have been in and out of touch with SEO although I have done all the SEO myself for the past 8 years and achieve moderately successful results (I suspect by accident unfortunately).
I really need a SEO roadmap guide that I can use and stick to for 2011. This would be for a brand new site. I can kinda list them down but I would like to be more specific. I know many of you are SEO experts here and hope you can share part of your walk down checklist with a client.
What I can think off in terms of main sections would be: 1) Onsite SEO 2) PPC 3) Competitor Analysis 4) Link Building 5) Tracking methods and metrics 6) Email marketing 7) Social Media
I am sure the list is far from complete but I would like to drive down to each section and what I should do. Eg for Link Building...what kind of links should I be targeting and where to get them and tactics to get them.
I know this could potentially be a huge huge topic. I just really need a solid seo roadmap and some solid advice on what works from experience. I find myself jumping from what topic to the other without fully having a solid plan that will bring in results and like my last endevour, it was perhaps success by accident and I wasn't really consistent at it too.
I am getting considerable traction using only internal links (and freebie directories)by designing things like an onion. Our goal is to get people to pick up the phone. That's our conversion. The phone number appears somewhere on every page (they are ALL 'landing pages'). I have a main page at the core & related articles (about 8) around it, each with a link back to the main page and to a sitemap (hand-coded and visible to the humans). The next layer is our service area and it also has links back to the main page, the site map and one or two external / related sites chatting up the city but, except for that phone#, not making a sales pitch. Google is loving it so far. New pages are hitting page one or two in the SERPs within about 10 minutes and we've only had content for about 2 months, although the URL is about 6 months old.
I'm no rocket scientist or SEO guru, but this is working for us.