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Targeting customers all over the world
Trying to establish new site - choosing the TLDs
ponto499




msg:4221489
 8:27 am on Oct 25, 2010 (gmt 0)

I am planning on launching a new series of three blogs. The blogs will be written in three different languages:

- German
- English
- French

The general topics of the blogs will be the same but I am planning on specifically targeting the different audiences with specific posts. Now I am wondering which TLDs would be best to choose.

I am not going to geo-target a specific country with the blogs. The blogs should be read by all speakers of the designated languages all over the world.

For the english version I am probably going to use a .com TLD. But for the german and french versions - what wopuld be best to do?

.de and .fr are too much geo-targeted. What about readers from Austria and Quebec?

I also don't want to use subdomains such as fr.domain.com and de.domain.com because I would like to establish all three blogs as totally different sites with different content - not connnected to each other.

Does anyone have a good idea?
Thanks a lot for your help.

 

phranque




msg:4221537
 11:13 am on Oct 25, 2010 (gmt 0)

welcome to WebmasterWorld [webmasterworld.com], ponto499!

if you want to avoid geotargeting you should use a gTLD such as .com.
i would suggest registering keyword domains in the targeted languages:
example.com for english
exemple.com for french
beispiel.com for german
(maybe a bad "example" but you get the idea)

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