Google's dominant position on the global online search market slipped slightly in the second quarter, as it retreated from the Chinese market, research firm Strategy Analytics (SA) said on Friday.
Google's market share fell to 69.7 percent in the June quarter from 71.1 percent in the previous three months.
"Google's search revenue growth continues to slow down as the Western search market reaches maturity and Google struggles to gain share in the fastest-growing Asian markets," said Martin Olausson, analyst at Strategy Analytics.
"As a company, it will become increasingly more important for Google to find significant new revenue streams in order to offset decelerating growth in search," Olausson said.
Baidu's global share rose to 4.6 percent, with Microsoft controlling 4.8 percent of the market, and Yahoo 5.4 percent.