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General Search Engine Marketing Issues Forum

Using exact keyword in webpage url?

 11:18 am on Jul 19, 2010 (gmt 0)

Letīs say I have old website url ".../3d-visualization-services.html" , but I am only interested in getting keyword "3d-visualization" ranked in search engines. (I am not that much interested in "3d-visualization-services" keyword phrase, because not that many people use it to search my site.)

Is it worth changing the page name to ".../3d-visualization.html" and doing 301 redirect? Does this help se ranking with word 3d-visualization or is it just waste of time?



 8:58 am on Jul 21, 2010 (gmt 0)

To be honest, I wouldn't bother as the ranking influence is (IMO) so slight and if your current page is doing OK it seems a shame to do a 301 and risk losing (allbeit temporarily) the strengths your current page has.

Others may disagree, however and I would be interested to see their opinions.


 1:23 pm on Jul 21, 2010 (gmt 0)

Agree, much too trivial. Better to leave as is than do the 301.


 7:40 am on Jul 22, 2010 (gmt 0)

Thank you for the answers. I came to the same conclusion.

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