|Shouldn't I be ranking higher?|
I cannot explain why I'm not ranking better on Google for key search terms
I'm brand new to this forum and I've signed up because I'm not sure what the problem is with the SEO for my company's website. We released this new site in mid March and as of last week we've started to rank well for specific terms such as "<widget> for business owners" and "<widget> for small business". These are definitely very targeted searches.
The concern is that we're not ranking well for more generic terms such as "<general_widget>" and "<widget>". In viewing the sites ranking well for those terms, many seem to have no intentions of being ranked well on search engines - as page titles, page descriptions, lack of anchor text, etc. are clearly showing no attempt to rank well.
We do not have many inbound links at this point, but I still cannot understand how many of these pages are ranking above us. I am new to SEO as of last year, but I feel that most of the key elements have been carefully handled. We have specifically one term per page, as indicated in our page titles and content, and I'm unsure of what to do at this point.
Any tips you can offer would be greatly appreciated...
P.S. - We are a Canadian company only offering health plans to businesses in Western Canada.
[edited by: eelixduppy at 9:25 pm (utc) on May 4, 2010]
[edit reason] removed specifics [/edit]
Your domain name will be snipped by an admin... Have you thought about acquiring the .ca version? From reading here, it appears to matter for geo-targeted searches.
Another often heard recommendation, is to create / log in to your Google webmaster tools account and specifically set your target market to Canada.
Your site is very new, ranking may improve over time if your content is solid. Also, G is in a huge state of flux these days, as they're presumably in the middle of an infrastructure change named "Caffeine." Look in the Google forum for more on that aspect.
I find it hard to believe that the product type you mentioned is not already saturated with SEO optimized sites and companies with a long track record and web history. Double-check your results to make sure they haven't been personalized for you. Also see above re: flux.
Until things settle down at the 'plex, I would primarily focus on getting relevant inbound links and adding quality content. Both have lasting benefits in my experience.
If you are searching google.ca, check your rankings on .com, and like caribguy says, make sure you have PWS disabled.
Depending on industry the results between .com and .ca can be wildly different. But I'd say it's likely just a case of building up the authority of your pages.
Use a tool like Majestic SEO to see how many backlinks the top ranking sites have, this may illuminate where you are behind.
Also, as you are new to SEO, it could be that you have missed a fundamental somewhere. While some people would recommend a one keyphrase per page approach, this can, done poorly, lead to a poorly structured website with a lot of weak pages rather than a few strong ones. In terms of IA for SEO, there is a lot more to it than just making pages for each keyphrase you want to target and linking them to eachother.