We took a site over about 6 months ago and have transferred it to our servers. It has recently emerged that there had been malware on the old server and the site had been flagged as such with Google. The new server is clean.
We are optimising this site quite heavily and are struggling to get any movement (the site is bobbing between the top of page 2 and the bottom of page 1 for our core keyword)
Does the fact that Google is listing us at all mean that they no longer consider this site a threat?
Has anyone been in a similar situation? Are we likely to be hampered in our SEO efforts? If so for how long?
Msg#: 4111529 posted 10:20 am on Apr 8, 2010 (gmt 0)
Very similar situations have occured throughout my years of SEO and every single one of them gets rectified, in time and with a little extra effort to indicate that the site is important, credible, unique and intelligent.
On the other hand, it may very well take a bit more time to get the site's full value back but just keep offering the search engine well-optimized fresh content. Then again, if your webpage is ranking 8-13 position that could be exactly the range where the web page belongs, at this time.
Just keep working the content and do a bit more keyphrase competitor analysis to pick out some weak spots that your web site promotion can exploit. As your web page is most likely within the top group of players, moving up a notch or two at a time could require some innovativeness on your part.