I am promoting my website extensively by taking the help of social media optimization. But I couldn’t get proper ranking on some of the important keywords. Does search engine rally support the social media optimization? Please suggest me any effective measure that will help in increasing the search engine ranking for the keywords.
You'll want to make sure you focus your keywords on 'longer tail keywords' or those that are longer and more specific. Although they may get less searches per month, they normally convert better since they are more specific in their search. Try to focus on only a few keywords in the beginning. The fewer the better. You'll get more links per keyword, which should lead to better rankings!