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General Search Engine Marketing Issues Forum

One website, 2 overlapping domains

 11:42 pm on Sep 29, 2009 (gmt 0)

I've set up a website (www.bluewidgets.com) for 8 independant companies who sell similar items, that have joined together as a group under the name bluewidgets for marketing purposes. I've made individual sections/pages for each store to do with what they like (www.bluewdgts.com/wdgtstore1/), but two of the stores allready have their own url's which they want to use for their pages, eg. the store1 main page can be accessed from www.bluewdgts.com/wdgtstore1/ or www.wdgtstore1.com.

I've tryed to make the site as SE Friendly as possible and have got some good rankings, what are the pitfalls of these additional domains in regards to the search engines?



too much information

 12:11 am on Sep 30, 2009 (gmt 0)

Don't worry about what anyone else does or how many domains they do it with. Just provide better content.

I have a similar setup and although they usually come up on page one, most of my pages are one spot ahead of theirs, then it all comes down to having a better title to attract the traffic.

The better your information is the more time they will spend on your page and hopefully your site.


 12:21 am on Sep 30, 2009 (gmt 0)

Thanks for the info, but i'm more interested in wether the search engines will have a problem with this setup of the same page being accessed by two seperate domains, eg. would it be considered duplicate content.


 4:14 am on Sep 30, 2009 (gmt 0)

why not just make the other sites' stores redirect to the main one

too much information

 2:03 pm on Sep 30, 2009 (gmt 0)

Oh, I misunderstood you, I thought you had competitors.

I wouldn't worry about the search engines having a problem with that setup, but you should try to make the pages different and not in a CSS way, maybe have one page truncate the content after a certain number of characters and the other use the whole text or something like that.

What you have is a unique opportunity to build two pages (or more) for the same keywords and tweak one or more at a time until you start to cover the search term with your landing pages.

So don't make them different to please the search engines, make them different to see which one works better in the search.

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