|What do you understand by the phrase "Advanced SEO"?|
I'm not much of an SEO. I just know things like keyword research, building inbound links through link exchanges, forum submissions, ezine websites, blog commenting, etc.
As pointed out in the the featured topic [webmasterworld.com...] , these things are passe. So, what all activities come under advanced SEO. If link building is poor man's SEO, what all comes under real SEO?
One of the major aspects to focus upon is content, and utilising the keywords within it with care and attention. Without content, you have nothing, imho.
If you have good content you'll do well, and link opportunities will more likely come and find your site.
I get that point of yours. What I am trying to see is split the 'job' into those involving content writers and that involving SEO specialists. And for building good content, the onus is on the content writer.
What 'advanced SEO' techniques do SEOs indulge in these days
Here's what I would do if I were you:
- Build a solid short and long term content strategy so your site continues to grow
- Develop and execute on a strategy relating to social media
- Think about link in terms of what value you're putting out there. Is it content as linkbait, widgets, tools, etc.?
Learn how to work the optimizable webpage/site components such as paragraphs, headings, Title, Description, tag attributes, emphasizing etc.
[edited by: agerhart at 9:44 pm (utc) on July 17, 2009]
[edit reason] You knew the links you posted would be removed... [/edit]
|Learn how to work the optimizable webpage/site components such as paragraphs, headings, Title, Description, tag attributes, emphasizing etc. |
That is basic SEO.
Very true. And this is part of the problem I have been facing ever since I picked up the first SEO related ebook more than six years back.
Everyone I talk to emphasize on the 'basic SEO' things I have to adhere to when building pages. But when asked for what's next in SEO,I always get vague and generic answers. :S
There are no other answers, anand84. And even if there were, do you think those would be shared in public for all to jump on like white on rice?
Whoever invents the next "advanced" SEO is not about to share it until they make a bunch of money. :)
IA (Information Architecture) meets my definition of advanced SEO - making sure the bots travel around the site properly is very important! Oh, gee, guess what I am good at? ;)
But, seriously, everyone will have a different idea of what is 'advanced' in SEO, and most people will think that bit they do really well is important :)
[edited by: tedster at 7:24 pm (utc) on July 19, 2009]
Advanced SEO 101
Are you ready? Here it is.
Learn how to effectively write in English. Tah dah!
Advanced SEO = Basic SEO + Great Content + Links
It's also worth pointing out that Advanced SEO is often looked upon as a shade of hat color. However, certain techniques are frowned upon as far as the search engines are concerned. Are you classing those "techniques" as advanced?
Anyone can throw up a website, but not anyone can get it to rank well. The basics of SEO are very important to get right, and not to be dismissed. It's the skill of actually doing the basics very well which is the advanced bit.
I know how you guys feel about the "focus on content" speech you get everytime you ask about "advanced SEO". To this day I have yet to yield some special knowledge off this forum(accept for maybe article spinning, but I'm still looking into that).
The good news is that I believe most people can make it to the top doing the basic SEO. To this day I still act like it's 2003, doing link exchanges, forums, directories, articles, ect and I can rank on page 1 for any KW I target. I just went from position 56 to 7 on a major kw I've been working on using these tactics.
On the other hand, it might be wise to hire a professional if you are in a highly competitive industry. Then you can stand over his shoulder and watch as he reveals his advanced SEO wizardry. :D
What advanced SEO? Basic seo is still the name of the game... It's content, keywords, and inbound links. If you have those three, you will rank well. :)
I have been doing basic SEO of my site but in the past it ranked in top 10 positions. unfortunately I have discovered that doing only Basic SEO is not enough as Google is updating its policies and dont know what it seeks for. I have now turned towards communities like Twitter and Facebook as I have read Google also ranks the site well if it link backs from social communities.
To me, advanced SEO is all about structure. Page structure, URL structure, site stucture, navigation.
Then there's the other bit, that involves coloured hats. For example, buying up an expired domain with inbounds, and 301ing the lot. Thats not actually advanced (I would say its ugly, brute-force and now very risky), but gives you an idea of stuff that gets bandied about as 'advanced'. I suspect you could here more about it if you frequented boards less upmarket than these. It gerenally involves messing about with the technology and infrastructure of either the web or of Google, and most doesn't work like it its meant to.
But advanced SEO really is the non-scalar, non-recipe stuff. Stuff thats an art more than a technique. How many links off your homepage? How many links in and out of your pillar pages? How do you handle pagination? Do you keep internal search pages out of SERPs, and how (noindex or robots.txt)? Its HOW you do things, not WHAT you've done specifically.
It's joined up SEO, baked in from the out-set, not ecclectic scrabbling to complete a list of tick-boxes as a last-minute consideration.
I just follow Brett's steps and the variations of his steps found on this forum. As far as I'm concerned, it still works.
Two years ago I launched a site in one of the most competitive niches on the internet. I worked on it a bit, then let it mature. Now I'm working on it again, using just what I've learned here, and I have some first-page results, with medium to long-tail phrases that face tens of millions of competing sites.
It's not that hard to get people to go to your site. There's all sorts of tricks that will bring visitors and give you a 100% bounce rate. The trick is to get them to come, and keep coming back. The other trick is to get them to come, read a little bit, and then click on the Adsense ads. ;)
For me, Advanced SEO is the detail only an owner or in-house SEO has time for. If you go to a mid-to-low priced SEO company, you'll get the basic on-page work from a checklist. It won't contain re-architecting the inner links, nofollowing inner links (to keep the spiders focussed, not PR sculpting), tweaking content or completely re-writing it, building real-world relationships that will land some killer backlinks, etc. A lot of agency SEOs know "Advanced SEO" but they don't get paid by a client to deliver what is possible.
|making sure the bots travel around the site properly is very important! |
I was just wondering today after a googlebot visit, how much is the frequency of googlebot visit important?
Apart from indexing the most recent content, is there any benefit in googlebot crawling my old pages (those that have already been indexed long time) again add any value?