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U.S. May 2009 Search Share Rankings

 2:50 pm on Jun 17, 2009 (gmt 0)

According to Nielsen, the figures show search growth of 20.3%. Google top the list with 28.2% YOY (Year on Year) growth at 63.2%, Yahoo at 22.3% YOY growth, at 17.2%, and MSN/Windows Live (pre Bing) of -14.6% YOY, at 9.4% share.




 5:49 pm on Jun 17, 2009 (gmt 0)

As usual with those comaprisons, they bear no relation to the figures on my sites. MSN is, and always has been almost almost 0% and Yahoo is about 6%. I wish I knew where they got those figures from.


 6:14 pm on Jun 17, 2009 (gmt 0)

figures on my sites

How much percentage value do your sites carry in terms of total search volume?

> extended quote from upper link
Source: Nielsen MegaView Search
Searches represent the total number of queries conducted at the provider. Example: An estimated
6.0 billion search queries were conducted at Google Search, representing 63.2 percent of all search
queries conducted during the given time period.


 6:22 pm on Jun 17, 2009 (gmt 0)

I don't disbelieve the figures, but pdfs break my Firefox so I've not looked at them in detail.

Agreed the numbers are odd based on my experience, but then I don't optimise for Yahoo or Microsoft. Of Google for that matter.

My own figures from search engines over a random time period:
Google (all of them): 25,000 94%
Yahoo (US and UK): 720 3%
Bing + Live : 670 3%

I'm in the UK, and have a somewhat technical subject matter. I've always assumed Yahoo was more popular among the more arty types.


 7:12 pm on Jun 17, 2009 (gmt 0)

Those share numbers seem pretty close to what I see on my site.


 11:30 pm on Jun 17, 2009 (gmt 0)

The numbers on my main ecommerce site this year:
Google 83.69%
Yahoo 7.98%
AOL 3.87%
MSN 1.70%

I really don't want so many eggs in G's basket, but it is what it is.
We rank in about the same positions for our main keywords/phrases in both Google and Yahoo, but seem to have way more long-tail searches from Google than anywhere else. And those convert to sales at a much higher percentage...

Bing has really picked up this week, but we'll see how it fares in the long run.


 1:21 am on Jun 18, 2009 (gmt 0)

My percents for May:

Google 82.59%
Yahoo 8.14%
MSN/Live 4.02%
AOL 1.08%

and Percents for Year to Date through May:

Google 81.54%
Yahoo 8.61%
MSN/Live 4.53%
AOL 1.17%

Site is non-commercial, non-technical niche.

Looks like Google is in a slight uptrend, taking about 1/2 a percent each from Yahoo and MSN/Live.


 3:49 pm on Jun 18, 2009 (gmt 0)

Maybe the answer is simple, unless I am (probably)

If people find what they are looking for on Google easily but not on Y or MSN they would have to search over and over again on Y & MSN with variations on their key phrase, hence the discrepancy on the quoted figures compared to website stats.

Maybe people never find the best sites on Y and MSN for their key phrase therefore reflecting low traffic from Y and MSN

Correct me if I am talking jibberish, haven't posted for ages!


 7:08 am on Jun 19, 2009 (gmt 0)

My figures for a site with similar rankings in all 3 SEs:
Google: 92%
Yahoo: 2.16%
Bing: 1.74%


 12:46 am on Jul 2, 2009 (gmt 0)

Now with Bing in the picture, here are June's results:

Google 82.24%
Yahoo 8.55%
Bing 4.02%
AOL 1.07%

The trends are the same, Google is above the year-to-date % (81.65); Yahoo about even (8.60); Bing/MSN/Live falling (4.45) and AOL about even (1.15).

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