Microsoft's challenge to grow its share of the search business isn't just a global issue. It's also a challenge within its own walls.
Despite investing five years and hundreds of millions of dollars on its search product, Microsoft has struggled to get people to use its service, even those whom it employs. Microsoft Senior Vice President Yusuf Mehdi said the company's share of the search market--even internally--has been disappointing. "That's true," Mehdi said in an interview last week.
I've been experimenting with live.com for a few months now, and i've been able to find what I was seeking. However, i've had to skip over irrelevant, spammy SERPs. Whilst Google and Yahoo also suffer similar issues, there are fewer spammy results to skip over.
Microsoft is hoping that the next version of its product, code-named Kumo, will prompt more people both within and outside the company to give Microsoft another chance.
I really hope that Powerset's acquisition shows though more strongly when this comes to market.