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General Search Engine Marketing Issues Forum

Paid SEO, reality or a Myth?
Your thoughts and experiences on SEO experts

 5:15 pm on Mar 16, 2009 (gmt 0)

Hi all, first I have to say I've learned a lot by reading, specially here at WebmasterWorld. One of the most revealing and effective readings was:

Successful Site in 12 Months with Google Alone [webmasterworld.com]
26 steps to 15k a day. By Brett Tabke

(If you haven't take a look at it, do it. Stop wasting time. Doing things right from the start really pays.)

OK, having several websites and being a one man band (working on a full day job and my sites every night) I'm exhaust and lacking interest on doing some work on a site already developed. This site is doing fine, but ended up last on the to-do list and now I just want to take a vacation. This came to my mind:

  • 1. What are your experiences on hiring some SEO guru to work on a site to really increase the traffic of a site? get some links, etc? I've read cases of "with that site, a little tweak here and there and you can reach 5K, 10K... easy doable".

    After all I've read I tend to think with much reason there is no magic there and I risk myself to hire someone and then get "because of the nature of the site, is doing fine how it is already, I could only increase a 1% blah blah" I mean, just a review? Is there any guarantee to have a real ROI?

  • 2. After reading here threads like the contest of 3 hours to make a site earning US$500 a year, I know some here CAN actually do it, so I rethink on hiring someone. But what are your ideas? experiences? Any good stories out there?

  • 3. Is it right to suspect that some just happen to have a network of successful sites and just add some links to the sites to show "the magic traffic" coming after the "seo work"?

I kinda have a competitor for this site I tell you about. My site grew really fast in traffic doing nothing :) but my competitor has almost twice my traffic with 40% less my content quality-quantity. I know I have to invest time on getting some quality links (this competitor already has a network bigger than mine) but right now I have no time available.

Perhaps this story comes from the fact that I always did everything, so I have no real knowledge on other peoples methods-results.

(This is not an ad asking for this kind of services, just a discussion, any opinion is welcome)



 12:33 am on Mar 17, 2009 (gmt 0)

Personally I think most SEO consultants aren't worth the money. What they are good at is convincing people that their services are needed. But ask yourself why they aren't making tons of money with their own websites.


 3:08 pm on Mar 17, 2009 (gmt 0)

But ask yourself why they aren't making tons of money with their own websites

That's definitely a good point.


 3:51 pm on Mar 17, 2009 (gmt 0)

You might do just as well hiring people to write link-worthy articles. With interesting enough content there is often no need to do much SEO work beyond an initial site launch, as your site(s) develop natural links.


 10:31 pm on Mar 17, 2009 (gmt 0)

But ask yourself why they aren't making tons of money with their own websites

Well firstly, many probably are making "tons of money" from their own websites which would deliver leads on SEO offerings they may have.

SEO consultant != businessman/entrepreneur/web developer (necessarily)

Many have web development skills (and those that don't should) amongst many other skillsets including marketing, statistical analysis, content writing etc. Many are hired because of their strengths in a particular area, and what that may bring to a team/company.

They also don't necessarily have a 'sellable' product, as many would work through an agency.


 5:09 am on Mar 18, 2009 (gmt 0)

Its really about what VALUE the SEO can provide to your website. You need to ask the SEO, what will you be doing to enhance my presents. If you cant understand or the SEO is not willing to tell you than most probably your gonna get scammed.

Depending on the industry and your personal goals SEO can really make a tremendous LONG TERM impact on your website. SEO is a long term strategy. If you are looking for short term gains you should try PPC or other paid advertising. You get instant results.

The main thing is to get consultations from a few agencies and see who you feel comfy working with. In some many industries SEO can really make a huge differance.

Another comment is that you must take a holistic approach to marketing. there are so many things that you can do that are not really SEO but many have a huge SEO impact on your website. Like affiliate marketing for example. Look how many links amazon.com has.Many say they have one of the best affiliate programs around.

@eeek Many SEOs already have their own successful websites and want to do SEO because that is what they enjoy. Also just because a person is good at SEO doesnt mean that person has the TIME or resouces to work on your own projects. SEO is just ONE marketing channel that will make your business successful, one should not put all his eggs in one basket.


 11:55 am on Mar 18, 2009 (gmt 0)

But ask yourself why they aren't making tons of money with their own websites.

Personally it's because there are three things that I am passionate about in this world, and only one of them will make me a living

1. Fancy rats, I keep and show pet rats, not a lot of opportunity for money making websites in this area, even breeders can't make a profit, and there aren't many people never mind advertisers in this area.

2. Knitting and spinning, I don't fancy the third world salary I could make doing this for a living, and I much prefer using the existing excellent sites out there, rather than spending that fun time building one of my own.

3. Online marketing, through this I have a lot of knowledge and experience that other people are willing to pay me for. There are lots of things in business you can do your self, you can do your own accounts, write your own contracts, keep abreast of all of the new HR and Health and safety laws, but most don't have the time, or the interest to do these things, and many don't have the time or the interest to learn about internet marketing.

If someone does, great, and I wish them the best of luck, but if they decide instead to handle their own HR issues and outsource their SEM instead, why shouldn't they?


 12:30 pm on Mar 18, 2009 (gmt 0)

A SEO consultant can really help especially, if he has successfully worked on the same (similar) industry/theme in which your site is. Also that might help you in getting faster results/ROI.

Though if you already know the techniques of SEO, and only time is a limitation, why not hire a data entry operator and give him a training for 1-2 days on how to build links, do submission, etc... the manual work. This would be really cheap and under your control.


 12:26 pm on Mar 19, 2009 (gmt 0)

Personally I think most SEO consultants aren't worth the money. - Yep I checked out the ones in my area, none of which were that impressive

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