homepage Welcome to WebmasterWorld Guest from 23.20.19.131
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

    
Brett's "26 Step Guide", still apply?
dgessler




msg:3776489
 7:48 am on Oct 30, 2008 (gmt 0)

I dug up an old article, Brett's 26 Steps to 15 big ones in a day:
[webmasterworld.com...]

Does most of that information still apply? Also, are there any similar more updated guides such as that?

More specifically, I was curious about the below section:

G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).

So even if I run an e-commerce website selling a product, it would be in my favor to link to some competing websites from my homepage?

 

ashanka




msg:3776714
 2:10 pm on Oct 30, 2008 (gmt 0)

Why not.

It's relevant content.

Yoshimi




msg:3776727
 2:27 pm on Oct 30, 2008 (gmt 0)

As with so many things, it depends, I wouldn't recommend linking to a direct competitor, as you don't want to give your customers a reason to leave and buy elsewhere, but if WIkipedia are at #3, link to them, a blog @ #5 link to them, a youtube link at #10 link to them, bob's your uncle, you have 3 outbound links.

Rosalind




msg:3776743
 2:47 pm on Oct 30, 2008 (gmt 0)

I would say it doesn't apply in exactly the same way as it did before, and one or two of the points are outdated. Point J especially.

It may have been valid in 2002, but things are considerably more competitive now. One page of quality content a day won't get you far in niches where your competition has a team of writers and developers at work.

caveman




msg:3776744
 2:48 pm on Oct 30, 2008 (gmt 0)

So even if I run an e-commerce website selling a product, it would be in my favor to link to some competing websites from my homepage?

Yes it would be a good idea, most especially for newer sites. Doesn't have to be the homepage. Sorta depends on the situation.

ogletree




msg:3776804
 3:45 pm on Oct 30, 2008 (gmt 0)

If somebody who ranks above you has some information or items that you do not sell you can link to them. It will be rare that you do exactly the same thing as somebody. You can also link to them to show that you have lower prices or better quality items.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved