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General Search Engine Marketing Issues Forum

Useful Meta Tags?

 4:43 pm on Jul 21, 2008 (gmt 0)

I used to place very little importance on meta tags other than description and keywords, but I have recently seen some sites doing very well that make use of this tag:

<meta name="GOOGLEBOT" content="INDEX, FOLLOW">

I am wondering if this is anything helpful, and if there are any other tags I might be overlooking that could be of some use...



 5:26 pm on Jul 21, 2008 (gmt 0)

Googlebot will follow and index your page unless you specify not to do so. So basically using this tag to tell Google to index your site is no longer necessary. It certaily won't hurt you, but probably won't help either.


 12:38 am on Jul 22, 2008 (gmt 0)

Title and Meta Description tags are the only ones worth implementing these days.

Google is after content and is likely to index your page (provided there are no issues) regardless of your request or not. Even if you Disallow in robots.txt they still could index your page(s).

FWIW I prefer to minimize code bloat and eliminate extraneous elements.

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