I have been collecting dozens of articles that contain nice keywords and useful content. I am trying to decide whether to put the information on my main retail website, or post it on other informational website(s) that I own.
Each article has links to my main retail website that has several thousand pages and a 4-5 page rank on the main pages. The site is about 10 years old and is the cornerstone of my business. My informational sites are fairly small with a hundred pages or so. It has a PR on the main page of 4, but is relatively new and receives light traffic.
So, to receive the best SEO effect on my main resale site, should I post the new articles to the main site that has heavy traffic? Or, should I post the articles to my informational websites with 1 way links pointing to the main sales site?
I'd put the articles on my main site, not just for SEO but also because they should attract traffic directly to your main site where you want them instead of hoping they will click through to the main site from the info sites. Build for users, not search engines.