I do SEO of a website based on Indian Classical Music streaming website. There are two seasonal based web pages. Now I have to target these pages for some seasonal keywords.
I am confused how to target seasonal keywords when it is offseason. (The page will be removed & also, it wont be linked from the website).
I suggested to prepare a static index page which has a few information about it & then whenever the seasonal page is live, we shall link from home page as well from the index page but then client gave a logical reason for not agreeing upon it. According to them, the seasonal pages will have few audio & videos based on season, but the static page will not have any audio or video & thus it will be of no interest to visitor.
I am confused & require a help from SEO experts. Please Help!