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First Email Broadcast Campaign
Trying to figure out best way to approach
jgold454




msg:3671311
 3:40 pm on Jun 10, 2008 (gmt 0)

Over the years I have accumulated thousands of email addresses in my niche. I have never done any kind of email marketing to these addresses but have just completed a new video and would like to send out a broadcast email to this list to show off the video and give them the option of signing up for a newsletter.

Any suggestions on the best way to send this out? I have come across some tools like Atomic Mail Sender but I am not sure if this is the best route to go. Any suggestions and/or insight would be appreciated. Thanks..

Jerry

 

jaffstar




msg:3671348
 4:13 pm on Jun 10, 2008 (gmt 0)

Over the years I have accumulated thousands of email addresses in my niche.

Accumulated?

pageoneresults




msg:3671351
 4:20 pm on Jun 10, 2008 (gmt 0)

Over the years I have accumulated thousands of email addresses in my niche.

During the years of collecting those addresses, were the people presented with a disclaimer about how their email "may" be used by your website(s)?

I have never done any kind of email marketing to these addresses but have just completed a new video and would like to send out a broadcast email to this list to show off the video and give them the option of signing up for a newsletter.

If it has been too long, there is a good chance that a large percentage of your list is going to bounce due to non-existent email addresses. I always let clients know that the "very first" email campaign to a list that hasn't been marketed to before is going to produce a lot of "unwanted" results on that first send. But, that is when you get to clean up your list! :)

I typically recommend Constant Contact for small to medium sized companies who don't have an email campaign management program internally, some do, it may have been part of the ecommerce package or it was built to suit.

Any reputable third party email management company is going to require that your subscribers be at least "opt-in". If they are not, you stand a chance of having your account suspended, so be very careful in how you market that first announcement.

I also recommend that email campaigns like this be sent from a secondary domain and/or the third party domain which you will end up doing in most instances anyway, sending from the third party domain. This protects your "asset"! You do not want to send from the primary domain as that first group may be your worst enemy. There will be Spam Reports, Opt-Outs, etc. If you cross a certain threshold, your account may be put on hold while that companies QC team conducts a review.

jgold454




msg:3671420
 5:31 pm on Jun 10, 2008 (gmt 0)

When I say "accumulated" I mean these are from people that have emailed us directly over the years inquiring about our services. Thanks for all the feedback so far..

jgold454




msg:3671453
 5:52 pm on Jun 10, 2008 (gmt 0)

One more question, is there a tool that I can use to extract all of the email addresses from my outlook? I have not been very organized and they are sitting in mail folders and archive folders and I need to figure out how to extract them...

LifeinAsia




msg:3671484
 6:13 pm on Jun 10, 2008 (gmt 0)

When I say "accumulated" I mean these are from people that have emailed us directly over the years inquiring about our services.

I would not consider this opt-in. In fact, companies that have placed me on their mailing lists just because I sent them an e-mail or used their contact us form once no longer get my business.

Going forward, when you reply to e-mails that come in, you should include a link in your reply message asking people to signup for your mailing list.

pageoneresults




msg:3671488
 6:17 pm on Jun 10, 2008 (gmt 0)

Going forward, when you reply to e-mails that come in, you should include a link in your reply message asking people to signup for your mailing list.

That's a gold mine!

Oh, and be sure to follow the CAN-SPAM guidelines and include an Unsubscribe link in that same email. If you are using a third party provider, that is usually the norm.

jgold454




msg:3671519
 7:01 pm on Jun 10, 2008 (gmt 0)

I am going to try this out using constant contact. It seems like just what I need for this. Thanks for all the feedback!

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