Hello, My <tech> company recently launched a new product. We offer 5 simple web applications to start and will release a couple of new applications per quarter, all for the same per-user-seat monthly subscription price. My question is other than search engine PPC advertising what other avenues of marketing might be appropriate? We've alreay done some preliminary PR with a launch announcement appearing in our local tech news listserv, but it didn't generate any new traffic. We're thinking of direct mail, but we haven't had much luck with that in the past. Then there is cold calling, but that is pretty labor intensive. Does anyone have some tips?!? Thank you in advance. [edited by: caveman at 7:32 pm (utc) on April 23, 2008]
[edit reason] Specifics and commercial references removed, per TOS. [/edit]
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