I'd like to ask a few questions:
1) Does the way I organize my files into folders have any (significant) effect on my success with the search engines (or general marketing for that matter)?
Does a flat or a hierarchic(exp?) folder structure affect the crawlability of a website? Is one generally better than the other? or does it depend?
2) Do the file names matter for SEO/marketing purposes? Does it make any sense to use keywords in them?
Does this matter to the search engines?
I guess from a general point of view I should use descriptive file (and folder) names so people can remember it more easily? but all in all it probably plays hardly any role?
3) Anything else I have to watch out for when it comes to folder structure/file names?
thanks (and good night)! I'll appreciate any input!