I have a site that is getting good traffic from Google but about 90% of the traffic is sent to the home page.
The keywords coming in are exactly what I have targeted, but conversion is lower than it could be because of the landing page disconnect.
My site is setup like this:
Home Page - Best Widgets
Silo - Red Widgets
Silo - Green Widgets
Silo - Blue Widgets
Silo - Black Widgets
So, I'm getting traffic for red, green, blue and black widgets but it all lands on the Best Widgets page.
Any ideas what to look for as a cause, or how to correct this problem?